W      E      L      C      O      M      E

 

 

 

 

VIEWING PROBLEMS?

 

If wording or graphics look wrong anywhere on this site your computer screen may need adjusting.  Public-use machines can be corrected by network administrators and managers.  For best results access and view MALL OF THE UNITED STATES OF AMERICA™ on at-home, personal office, and personal-use computers.

 

 

 

 

February

EVENTS

 

 

 

XXIII OLYMPIC

WINTER GAMES

 

 

 

 

 

The XXIII Olympic Winter Games (PyeongChang 2018 Olympic Winter Games) will begin Friday, February 9th.  Look for live coverage of every major event from NBC (broadcast on NBC begins Thursday, February 8th, at 8PM Eastern Time), beginning with opening ceremonies (7:30PM-9PM Eastern Time) the evening of the 9th.

 

The entire run of the PyeongChang 2018 Olympic Winter Games will be televised by the NBC TV Network along with varying NBC affiliate stations and networks (CNBC, Universal Sports, and others); the closing ceremony itself will take place Sunday, February 25th, approximately 8PM Eastern Time.

 

Sporting competitions are as follows:

 

 

EVENT CATEGORIES:

 

·         ALPINE SKIING

-       Men’s Downhill

-       Men’s Giant Slalom

-       Men’s

     Super Combined Downhill

-       Men’s

     Super Combined Slalom

-       Men’s Super-G

 

-       Ladies’ Downhill

-       Ladies’ Giant Slalom

-       Ladies’

     Super Combined Downhill

-       Ladies’

     Super Combined Slalom

-       Ladies’ Super-G

 

 

·         BIATHLON

-       Men’s 4 x 7.5 km Relay

-       Men’s 10 km Sprint

-       Men’s 12.5 km Pursuit

-       Men’s 15 km Mass Start

-       Men’s 20 km Individual

 

-       Women’s 4 x 6 km Relay

-       Women’s 7.5 km Sprint

-       Women’s 10 km Pursuit

-       Women’s 12.5 km Mass Start

-       Women’s 15 km Individual

 

 

·         BOBSLEIGH

-       Two-man

-       Four-man

 

-       Women’s

 

 

·         CROSS-COUNTRY SKIING

-       Men’s 30 km Pursuit

-       Men’s Individual Sprint Classic

-       Men’s Team Sprint Free

-       Men’s 4 x 10 km

     Relay Free Classic

-       Men’s 15 km

     Individual Free Classic

-       Men’s 50 km Mass Start Classic

 

-       Ladies’ 15 km Pursuit

-       Ladies’ Individual Sprint Classic

-       Ladies’ Team Sprint Free

-       Ladies’ 4 x 5 km

     Relay Free Classic

-       Ladies’ 10 km

     Individual Free Classic

-       Ladies’ 30 km Mass Start Classic

 

 

·         CURLING

-       Men’s Tournament

 

-       Women’s Tournament

 

 

·         FIGURE SKATING

-       Ladies’

-       Men’s

 

-       Ice Dance

-       Pairs

 

 

·         FREESTYLE SKATING

-       Men’s Aerials

-       Men’s Moguls

-       Men’s Ski Cross

 

-       Ladies’ Aerials

-       Ladies’ Moguls

-       Ladies’ Ski Cross

 

 

·         ICE HOCKEY

-       Men’s Tournament

 

-       Women’s Tournament

 

 

·         LUGE

-       Men’s Singles

-       Women’s Singles

 

-       Doubles

 

 

·         NORDIC COMBINED

-       Men’s Individual NH/ 10 km

-       Men’s Individual LH/ 10 km

 

-       Men’s Team/ 4 x 5 km

 

 

·         SHORT TRACK SPEED SKATING

-       Men’s 500 meter

-       Men’s 1000 meter

-       Men’s 1500 meter

-       Men’s 5000 meter Relay

 

-       Ladies’ 500 meter

-       Ladies’ 1000 meter

-       Ladies’ 1500 meter

-       Ladies’ 3000 meter Relay

 

 

·         SKELETON

-       Men’s

     Men’s Heat 1

     Men’s Heat 2

     Men’s Heat 3

     Men’s Heat 4

 

-       Women’s

     Women’s Heat 1

     Women’s Heat 2

     Women’s Heat 3

     Women’s Heat 4

 

 

·         SKI JUMPING

-       Men’s Individual NH

-       Men’s Individual LH

 

-       Men’s Team

 

 

·         SNOWBOARD

-       Men’s Parallel Giant Slalom

-       Men’s Halfpipe

-       Men’s Snowboard Cross

 

-       Ladies’ Parallel Giant Slalom

-       Ladies’ Halfpipe

-       Ladies’ Snowboard Cross

 

 

·         SPEED SKATING

-       Men’s 500 meter

-       Men’s 1000 meter

-       Men’s 1500 meter

-       Men’s 5000 meter

-       Men’s 10,000 meter

-       Men’s Team Pursuit

 

-       Ladies’ 500 meter

-       Ladies’ 1000 meter

-       Ladies’ 1500 meter

-       Ladies’ 3000 meter

-       Ladies’ 5000 meter

-       Ladies’ Team Pursuit

 

 

 

 

WHERE TO LOOK:

 

--Cameras-Camera Supplies/Clothing

--Entertainment-Leisure

--Hotels-Inns-Lodging

--Jeans

--Luggage

--Maps-Travel Guides

--Skiing/Sports/Sportswear/Sunglasses

--Tickets/Travel/Travel Accessories:

 

Mall of the United States of America

DIRECTORY A – L

http://www.mallofunitedstates.com/directory.html

 

DIRECTORY M – Z

http://www.mallofunitedstates.com/directory2.html

 

 

Mall of the United States of America

BROADCAST CENTER

http://www.mallofunitedstates.com/television-media-radio.html

 

 

Mall of the United States of America

SPORTS

http://www.mallofunitedstates.com/sports.html

 

 

 

 

THE

FEBRUARY

MOVIES!

 

 

 

 

 

 

~ February 2018 Movie Calendar ~

 

 

WEEK 1:  Friday – February 2nd

 

·         See ‘Now Showing . . .’

 

---------------------------------------------------------------------

 

WEEK 2:  Friday – February 9th

 

·         Fifty Shades Freed

(Jamie Dornan | Dakota Johnson

  sex-driven drama)

 

---------------------------------------------------------------------

 

WEEK 3:  Friday – February 16th

 

·         Samson

(Jackson Rathbone | Billy Zane

  epic biblical drama)

 

 

and

 

 

WEEK 4:  Friday – February 23rd

 

·         See ‘Now Showing . . .’.

 

 

 

 

WHERE TO LOOK:

 

--Candy

--Chocolate

--Entertainment-Leisure

--Movies & Television

--Nuts-Pecans-Almonds

--Popcorn:

 

Mall of the United States of America

DIRECTORY A – L

http://www.mallofunitedstates.com/directory.html

 

DIRECTORY M – Z

http://www.mallofunitedstates.com/directory2.html

 

 

Mall of the United States of America

‘AT THE MOVIES’

http://www.mallofunitedstates.com/at-the-movies.html

 

 

 

 

VALENTINE’S

DAY

 

 

 

Cupid’s Day arrives on Wednesday, February 14th, this year.  To make your special one feel exquisitely unforgettable use ideas provided in the far right column for gifting.  You will not be disappointed!

 

 

 

 

WHERE TO LOOK:

 

--Art-Art Supplies

--Candles

--Candy

--Chocolate

--Clothing

--Cologne

--Cookies-Cakes-Desserts

--Florists

--Flowers-Plants

--Greeting Cards-eCards

--Holidays-Special Occasions

--Jewelry

--Linens

--Lobster

--Music

--Perfume

--Romance

--Seafood

--Underwear:

 

Mall of the United States of America

DIRECTORY A – L

http://www.mallofunitedstates.com/directory.html

 

DIRECTORY M – Z

http://www.mallofunitedstates.com/directory2.html

 

 

Mall of the United States of America

FOOD & DRUG COURT

http://www.mallofunitedstates.com/grocery.html

 

 

Mall of the United States of America

MUSIC ENTERTAINMENT

http://www.mallofunitedstates.com/music.html

 

 

 

 

CHINESE NEW YEAR

celebration

2018

 

 

The Chinese New Year celebration begins Friday, February 16th, 2018 (Chinese New Year’s Eve).  San Francisco, California is the primary American destination to visit and enjoy this explosive event, which all winds down on the incredible official seventh conclusion day, Thursday, February 22nd.  2018 is Year of the Brown Earth Dog and the actual day of the Chinese New Year for 2018 is Friday, February 23rd.  Check out specific details about the full celebration on the Mall of the United States of America HOME page, under ‘Family Attractions.’

 

 

WHERE TO LOOK:

 

--Airlines-Air Travel

--Cameras-Camera Supplies

--Clothing

--Flags

--Food

--Fun

--Hats-Head Covers

--Holidays-Special Occasions

--Hotels-Inns-Lodging

--Luggage

--Party Supplies

--Photo-Cameras-Photo Supplies

--Travel

--Travel Accessories:

 

Mall of the United States of America

DIRECTORY A – L

http://www.mallofunitedstates.com/directory.html

 

DIRECTORY M – Z

http://www.mallofunitedstates.com/directory2.html

 

 

Mall of the United States of America

HOME

‘Family Attractions’

http://www.mallofunitedstates.com/house-and-home.html

 

 

 

 

WASHINGTON’S BIRTHDAY

2018

 

 

 

Thursday, February 22nd, is Washington’s Birthday 2018.  Give a theme party or reminisce over major President George Washington American historical events and milestones.  Challenging card games and trivia games about him and connected actions are additional great ways to sit back, relax, and pass the time!

 

 

 

 

WHERE TO LOOK:

 

--Americana

--Flags

--Food

--Fun

--History

--Holidays-Special Occasions

--Party Supplies

--Patriotism:

 

Mall of the United States of America

DIRECTORY A – L

http://www.mallofunitedstates.com/directory.html

 

DIRECTORY M – Z

http://www.mallofunitedstates.com/directory2.html

 

 

 

 

SPRING BREAK 2018

PLANNING

 

 

 

 

 

 

 

 

Spring Break 2018 is just a few weeks away.  Where should you go and what should you do?  Miami is usually great for March weather, New York City for sites and exciting experiences, Texas for unforgettable native Southwestern cuisine, Boston for college, university, and museum sightseeing, and the Grand Canyon for majestic powerhouse views.  Take your pick.  Just do it!

 

 

 

 

WHERE TO LOOK:

 

--Airlines-Air Travel

--Backpacks

--Cameras-Camera Supplies

--Car Rental

--Clothing

--Hats-Head Covers

--Hotels-Inns-Lodging

--Luggage

--Shoes (Athletic)

--Sunglasses

--Travel

--Travel Accessories:

 

Mall of the United States of America

DIRECTORY A – L

http://www.mallofunitedstates.com/directory.html

 

DIRECTORY M – Z

http://www.mallofunitedstates.com/directory2.html

 

 

 

 

SOUP DAYS

 

 

 

The ideal solution to our coldest wintry month is soup (as always for those of you familiar with our site).  There is bean, beef, chowder, noodle, onion, potato, spinach, tomato, vegetable, and so many others.  Take some time to find the ones that soothe you best.

 

 

 

 

WHERE TO LOOK:

 

--Beer-Champagne-Wine

--Caviar

--Fireplace-Hearth

--Food

--Groceries

--Lobster

--Seafood:

 

Mall of the United States of America

DIRECTORY A – L

http://www.mallofunitedstates.com/directory.html

 

DIRECTORY M – Z

http://www.mallofunitedstates.com/directory2.html

 

 

Mall of the United States of America

FOOD & DRUG COURT

http://www.mallofunitedstates.com/grocery.html

 

 

 

 

 

 

Official Statistical Data for This Website

January 1st through December 31st

Daily Visitors = 4,889,928+/-(+)       Weekly = 34,229,496+/-(+)       Monthly = 136,917,984+/-(+)

 

Numbers are averages in total for each day in months January through December 2017.

 

 

 

 

 

M A L L

OF THE

UNITED STATES OF AMERICA

 

 

 

 

 

 

 

 

 

 

STORES . . .

A-L

 

 

 

 

 

 

 

 

 

A

ABERCROMBIE & FITCH      AÉROPOSTALE      ALA MOANA CENTER      AMAZON      AMEDEI      ANIMAL

THE ARCADE      ARROWHEAD PENDANT(S)      ASTON MARTIN      AutoZone      AVENTURA MALL

 

http://www.mallofunitedstates.com/A.html

 

Abercrombie, Acne, Adriano Goldschmied, Austria, and much more are in section A.  We encourage visitation to all parts (A through Z) of our site, including divisions ‘At the Movies’ through Weddings, to find everything you need.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

B

BAKER FURNITURE      BARBOUR      BEST BUY

BLOCKBUSTER VIDEO     BLOOMINGDALE’S      BLUEWATER

BON♦TON      BOSCOV’S      BROOKS BROTHERS      BUCKLE      BURTON

 

http://www.mallofunitedstates.com/B.html

 

Baker Furniture, Barbara Taylor Bradford, BMW, Burpee, and much more are in section B.  For specific furniture needs go to our Home section.  We encourage visitation to all parts (A through Z) of our site, including divisions ‘At the Movies’ through Weddings, to find everything you need.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C

CARHARTT      THE CENTRE : MK      CHEESECAKES      CHICAGO CUBS

CINCH (Cinch Jeans)      COCKSOX      COLONIAL WILLIAMSBURG      COOL WATER

CORVETTE      CROSS      CROSSGATES MALL     CURRENCY CONVERTER

 

http://www.mallofunitedstates.com/C.html

 

Special information, products, and stores, in section C include Cabot – a fine cheese cuisine shop, Cairo International Book Fair (CIBF), Cerruti 1881, CliffNotes, Crutchfield, and much more.  Beverage, food, gourmet, and pharmacy needs can be met through our Food & Drug Court section.  We encourage visitation to all parts (A through Z) of our site, including divisions ‘At the Movies’ through Weddings, to find everything you need.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D

DAKOTA WATCH COMPANY      DEL AMO FASHION CENTER

DIAMONDS      DIGITAL CAMERAS     DIMOND CENTER

DINGO     DKNY JEANS     DOCKERS      DOM PÉRIGNON

 

http://www.mallofunitedstates.com/D.html

 

Discover Danielle Steel, Diamonds, Doctors Foster and Smith, Durex, and much more in section D.  Doctors Foster and Smith is a retail expert authority on pets and pet care products.  We encourage visitation to all parts (A through Z) of our site, including divisions ‘At the Movies’ through Weddings, to find everything you need.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

E

EARNEST SEWN     ECCO      EDDIE BAUER      EINSTEIN MOOMJY      eMASSIVE

ENCYCLOPEDIA BRITANNICA STORE      EPSON STORE      ESQUIRE      ETHAN ALLEN

EVERYMAN      EXERCISE & FITNESS @ HOME SUPERSTORE      EXPRESS WORLDBRAND

 

http://www.mallofunitedstates.com/E.html

 

Earnest Sewn, a hard to find denim brand that architects especially like, Eddie Bauer, Everyman, Express WorldBrand, and much more are in section E.  Everyman is an organization leading the fight against male prostate cancer.  We encourage visitation to all parts (A through Z) of our site, including divisions ‘At the Movies’ through Weddings, to find everything you need.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

F

FANEUIL HALL      FASHION SHOW     FERRARI

FIRST MONDAY TRADE DAYS      FORTUNOFF      THE FORUM SHOPS AT CAESARS

FOSSIL      FOUR-LEAF CLOVERS      FRANK GEHRY      FRESHLOOK

 

http://www.mallofunitedstates.com/F.html

 

50 States of Cheese – a cheese selection for every state in America, Fogdog Sports, Four-leaf Clovers, Freshlook, FTD Florists, and much more are in section F.  Clover Specialty Company, under the name Four-leaf Clovers @ Clover Specialty Company here, sells four-leaf clovers that can be planted and used for any purpose.  We encourage visitation to all parts (A through Z) of our site, including divisions ‘At the Movies’ through Weddings, to find everything you need.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

G

THE GALLERIA      GEORGIA O’KEEFFE GALLERY      GILLY HICKS:  SYDNEY      GNC

GODIVA CHOCOLATIER      THE GOLF WAREHOUSE (TGW)      GroomsOnline

 

http://www.mallofunitedstates.com/G.html

 

Favorite retailers in section G include Gilly Hicks:  Sydney, GNC, Godiva, and The Golf Warehouse.  Of course, there are so many more.  We encourage visitation to all parts (A through Z) of our site, including divisions ‘At the Movies’ through Weddings, to find everything you need.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

H

HAIR CARE     HARLEQUIN      HAWAIIAN AIRLINES      HBO STORE      HH GREGG

HICKORY FARMS      HOLLISTER CO.      HOTEL DEL CORONADO      HUGO BOSS

 

http://www.mallofunitedstates.com/H.html

 

Harlequin romance novels, Harvard University, Hawaiian Airlines, Hudson Jeans, and Hush Puppies are a little of the information, products, and services that make up section H.  We encourage visitation to all parts (A through Z) of our site, including divisions ‘At the Movies’ through Weddings, to find everything you need.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I

IAN FLEMING     iGOURMET      INDOCHINO      INFINITI

iROBOT     ITALY NATIONAL SOCCER TEAM     IWA

 

http://www.mallofunitedstates.com/I.html

 

Fine dress, intrigue, sports, state-of-the-art devices, and some of the world’s best wines are just a taste of section I.  We encourage visitation to all parts (A through Z) of our site, including divisions ‘At the Movies’ through Weddings, to find everything you need.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

J

J.MCLAUGHLIN      JACK WILLS      JACKSON&PERKINS      JAGUAR      JC WHITNEY

JIMMY CHOO      JOCKEY      JOHN STEINBECK      JOHN VARVATOS

JOURNEYS      JOURNEYS OF THE SPIRIT

 

http://www.mallofunitedstates.com/J.html

 

Jackson&Perkins, a world leader in rose production, Jimmy Choo, Joe Fresh, JOOP! cologne that drives women bananas for you literally, and Journeys of the Spirit – a superior expert women’s source for much desired meditation and relaxation, are some great and special treats that help form section J.  We encourage visitation to all parts (A through Z) of our site, including divisions ‘At the Movies’ through Weddings, to find everything you need.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

K

KING ABDULLAH II      KING OF PRUSSIA     KINLOCH ANDERSON

KitchenAid      KitchenwaresEtc      KLEINFELD      KOENIGSEGG

 

http://www.mallofunitedstates.com/K.html

 

Get love, luck, power, and prestige in section K with information about King Abdullah II, shopping at King of Prussia, and wedding dresses at Kleinfeld.  We encourage visitation to all parts (A through Z) of our site, including divisions ‘At the Movies’ through Weddings, to find everything you need.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

L

L’OCCITANE      LAKEWOOD CENTER      LCD MONITORS     LEE COOPER     LENOX

LILIES     LITTLEWOODS     LOCHCARRON OF SCOTLAND

LONDON FOG     LOUIS XIV STYLE     LUCKY BRAND     LUCKY TIGER

 

http://www.mallofunitedstates.com/L.html

 

L A Weight Loss Centers will give you the shape you have been wanting all your life; Lana Turner will bring the lovely and sultry vixen out; Las Vegas! will bring ‘good’ fever (you know what we mean); and London Fog will offer protection from the elements and make you look sharp.

 

By using section L, you yourself will experience a lower tax rate benefit because we make (when you purchase products from advertisers in our site) valuable and vital donations to entities and ventures like animal rescue, education, local civic organizations at the national level, Make-A-Wish Foundation, and much more from the money we receive.  Regularly and frequently use all parts (A through Z), including divisions ‘At the Movies’ through Weddings, to find everything you need.  Helping us and everyone in this website, in the end, will always directly help you!

 

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

Hello, from the world’s largest Internet shopping, entertainment, and information mall.  This site is a visual composition and find of the very best in consumer goods, comprehensive, electrifying, and must-have data (academic, general, and intellectual), tourist activities and destinations which are remarkable, business and financial products, resources, and services from the precious Fortune 500 enterprises of the world, sports and sporting events for the sports aficionado and casual sports fan, television and media coverage encompassing the great general areas of broadcast, and absolutely superior quality and genuinely incomparable product and service selection when it comes to virtually all else.  Positive people and things out there, welcome aboard!

 

Your shopping, entertainment, and information experts,

 

MALL OF THE UNITED STATES OF AMERICA™

 

and

 

Quince W Prince,

Owner & Founder

 

 

 

 

 

 

 

 

 

 

 

Go to

STORES M – Z

http://www.mallofunitedstates.com/stores2.html

 

 

 

 

 

 

 

Back to

HOME PAGE

http://www.mallofunitedstates.com/index.html

 

 

 

 

 

 

 

 

 

 

 

Copyright © 2004-2018 by MALL OF THE UNITED STATES OF AMERICA™

All rights reserved.  No part of MALL OF THE UNITED STATES OF AMERICA™ or its component parts (Stores A - L, Stores M - Z, ‘At the Movies,’ Shopping Directory A - L, Shopping Directory M - Z, Food & Drug Court, Auto Mechanic Shops, Broadcast Center-Motion Pictures, TV Mini-Series & TV Movies:  The Hall of Fame Entertainers!, Sports, Music Entertainment, Automobiles & Vehicles, Home-Outdoors & Greenery Centers, and Cultural Center-World Estates) may be reproduced or transmitted in any form or by any means, electronic or mechanical, including any information storage retrieval system, without permission in writing from an official MALL OF THE UNITED STATES OF AMERICA™ representative who has official authority to give such permission.

 

 

DISCLAIMER

MALL OF THE UNITED STATES OF AMERICA™ cannot and does not bear responsibility for inactive or misdirected links, as we have no control over product removal, service interruption, product or service discontinuation, or individual company bankruptcy action on the part of any of the companies, products, or services included on the site.  Once we are made aware of broken, misdirected, non-responsive, or changed/altered links they are removed, corrected, or replaced timely.

 

 

CREDIT CARDS

MALL OF THE UNITED STATES OF AMERICA™ does not keep a record of credit card accounts, the numbers on or associated with these cards, or the names of the persons with credit cards who make transactions on our website using them.  However, we cannot and do not control the policies and practices used by the many stores, products, and services participating in our world-class shopping mall.  Through our attempt to create the ultimate enjoyable, safe, and secure shopping experience, we have and will continue to include only the most highly reputable, positively promising, uniquely appealing, and soundly established retailers (along with the superior products, services, and worthwhile savings they make available to our visitors and regular users), those known and greatly respected for being fair, easy-to-understand, honest, responsible, and professional establishments.  This way of doing business has been and is one of our top priorities, a critical element to our continued and successful existence.  With that being said it is our sincere wish that all (unrealistic, we know) or most of our store, product, and service participants are currently or will in the future adopt and practice the same credit card policy as us, stated above.

 

 

PRIVACY STATEMENT

MALL OF THE UNITED STATES OF AMERICA™ does not share information obtained about visitors and regular users of the site unless informed to in written correspondence directly and specifically from those individual visitors and regular users.  In such cases all data that is released is or will be provided only to individual entities and/or persons who are named as intended recipients.  Furthermore, there will be no unsolicited contact, either in person, writing, by email, or through any other means, about our visitors and regular users, by or through us, or by or through anyone in contact with or associated with us, at any time.  This policy is a vital security measure of MALL OF THE UNITED STATES OF AMERICA™ and will be in effect now and always without exception.  The policy, in addition, will be strictly and firmly enforced to the maximum extent all applicable laws allow, if, when, and wherever necessary.  The Google Ad Campaigns/Search participation, however, is our one and only exception.

 

 

GOOGLE AD CAMPAIGNS/SEARCH

In contrast to our privacy statement, advertising campaigns and/or search engines for Google are placed throughout the website, resulting in third parties having the right to place or read cookies on our users’ browsers.  These third parties may also use web beacons to collect information obtained from the browsers.